Integrated campaign
The brief
At Brand Week Istanbul, one of the year’s most inspiring events, the task was to take AI out of the keynote and put it in people’s hands. Not a demo, not a talk about technology — an end-to-end event experience where visitors interact with Google Gemini directly, have fun with it, and walk away with something useful.
The build
We wired Gemini’s text, image and code capabilities into a live event ecosystem — building both the infrastructure and the creative world on top of it. Real-time session summaries turned keynote takeaways into instantly listenable podcasts, so no inspiration was lost. Gemini Canvas coded retro mini games that turned session breaks into play. A Canvas Photobooth put visitors on the Brand Week main stage or into a 1960s ad-guru world in seconds. And a live word cloud read the event’s collective mind, turning everything said on stage into a real-time visual feed.
From the project
