Case study
The brief
Turknet is Türkiye's challenger ISP — objectively the fastest according to Speedtest and Netflix data. But in Turkish telecom, "the fastest" is a forbidden phrase: claiming it triggers lawsuits and heavy fines. The brand was legally silenced on the one truth that mattered most.
The build
So we let the internet prove it. A single 39-character post on X asked which internet in Türkiye is fastest — and nudged a native user reflex: tagging Grok to settle debates. The AI pulled live, independent speed data and crowned Turknet in public, reply after reply. We didn't buy a single ad; Grok became the brand's unofficial, legally untouchable spokesperson.
We were very lucky to have this great product. And with only a tweet, we turned the question into a new advertising medium.
Gül Sağır Aydın — CMO, Turknet
The board