Case study
The brief
Hepsiburada is one of Turkey's e-commerce giants — millions of products, millions of transactions, and a communication operation to match. Performance assets, organic stories, paid ads, posts, TikToks and banners: content demand had outgrown what any traditional production line could keep up with, without ballooning effort and budget.
The build
We built an infrastructure developed specifically for Hepsiburada's workflows — the Agentic Creative Suite, a set of AI agents running on LLM, NLP and diffusion models. Engagement Mind takes a first prompt, generates ideas, picks the right models and finishes the asset with user feedback. Cinematic Mind turns a single sentence into a scene, still or video, in the requested style. Link to Look builds lifestyle content for a product from nothing but its link.
From the project
“I feel like we’ve taken a step that will change the way we create content forever.”
Okaner Ertuğrul — Hepsiburada
The board