Biological Signature

The brief

Brand Week is Türkiye's loudest gathering of creativity and communication. The brief: give attendees something memorable — a place where digital art, AI and brand storytelling actually meet.

The build

We matched 421 million+ microbiome data points with brand datasets and built a ResNet-based CNN that processes each brand's aesthetic through neural networks — generating a unique microbial form, a biological signature, for every brand. Ten brands received theirs, shown across the stage, digital OOH and indoor screens.