Yeni Dünya

The brief

For Ak Portföy's 25th year, a celebration wasn't enough. Positioning, narrative and the entire visual world were due for renewal — carrying the leadership story into the next 25.

The build

Under the anniversary banner we designed a complete brand universe: a computation-based, data-inspired abstract visual language and a new-generation identity. Every asset the brand owns was renewed — and the new identity outperformed across digital, TV and performance media.