Finansal Terapi

The brief

Financial uncertainty pushed people toward investing — and toward anxiety. Investment content boomed, mostly from unqualified creators. AgeSA set out to raise financial literacy before bad advice cost its audience real money.

The build

We turned the therapy trend into a communication platform: Finansal Terapi. AgeSA became a content brand — its own experts as the on-screen 'financial therapists', social listening turned into episode concepts, famous finance minds, psychologists and real customers as guests, and 'group therapy' as community management.