Case study
The brief
Financial uncertainty pushed people toward investing — and toward anxiety. Investment content boomed, mostly from unqualified creators. AgeSA set out to raise financial literacy before bad advice cost its audience real money.
The build
We turned the therapy trend into a communication platform: Finansal Terapi. AgeSA became a content brand — its own experts as the on-screen 'financial therapists', social listening turned into episode concepts, famous finance minds, psychologists and real customers as guests, and 'group therapy' as community management.
From the project
“Finansal Terapi, yapay zekâyı yalnızca bilgi veren bir teknoloji olmaktan çıkarıp, insanların parayla kurduğu ilişkiyi anlamaya çalışan bir deneyime dönüştürdü. Finans gibi mesafeli görünen bir alanı daha insani, erişilebilir ve kişisel hale getiren, bizim için de çok değerli bir proje oldu.”
Özgecan Okay, Brand Communications Unit Manager
The board