consciouslab
Creative & Projects

Case study

Generative UGİ

ClientGaranti BBVA
Year2025
Generative UGİ

The brief

UGİ, Garanti BBVA's beloved mascot, had never actually spoken with anyone. The brief: make him hold a real conversation — on stage and on the event floor — answering whatever visitors ask, in his own voice. Sen sor, UGİ cevaplasın.

The build

Together with Garanti BBVA we built a knowledgebase of everything UGİ should know and talk about, and created an AI model that commands it. Its text output is bound to a custom-built UGİ voice model, with an orchestration layer running the dialogue end to end. The whole system sits behind a web interface — cloud-hosted, running independently anywhere.

From the project

Sen sor, UGİ cevaplasın
UGİ
On site
On stage

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