Ünlü Avatarlar

The brief

Attention on Migros' social feeds kept getting shorter, while celebrity work — heavy production costs, packed calendars — couldn't keep up. The goal: make celebrity impact continuous, fast and scalable across campaign, offer and entertainment content.

The build

We produced lifelike AI avatars of Zuhal Topal, Danilo Zanna and Fedon. They front Instagram Reels and social content as campaign announcements, comic sketches and characters that reply to follower messages — planned weekly and monthly, varied at speed for whatever the agenda needs, with a community-management layer for comments and DMs. Performance is tracked continuously, and the highest-performing formats get scaled.